The Cycle of Customer Wealth

The Company Tree

Second illustration for my science-study-style magazine ‘Man in the Retail Environment’. Pyrography on birch plywood. Saturation then lowered in Photoshop.

Extract from the proposed magazine:

‘It is strange proposing that there could be a force more powerful than nature but Man seems to consider currency to be important above all things, proven by displays of possessiveness and obsession around it. Man’s Society is so absurd that agitation is shown more readily when currency is scarce than when basic nutrition is scarce, Man believing he first needs to acquire the former before he can obtain the latter, rather than foraging for sustenance himself.
Metaphorically speaking, currency acts as The Company’s nutrition. As Man believes he requires currency for nutrition, The Company requires currency for a number of roles, which include encouraging its individual members to work and gathering items, known as ‘stock’, to distribute to consumers in exchange for more currency. The process creates a cycle of currency very much like the cycle of nutrition in the natural world.

The Cycle

Comparatively speaking, the consumers’ collective currency (or Customer Wealth) is the Earth while companies are the abundance of flora and fauna that are sustained by it. In order to achieve a good absorption of currency, The Company must boast a high percentage of sales assistants. Sales assistants are in direct contact with the ocean that is customer wealth and the more sales assistants that support The Company, the more surface area The Company covers and the more expansive it’s contact with consumers and ultimately their currency.

The sales assistants’ main role is to harvest this currency from the consumers. The behaviours of the sales assistants changed exponentially when in contact with consumers in comparison to their behaviours around peers. The sales assistants were observed to hold their bodies more erect with significant shifts in vocal frequencies and alertness. The amount of vocal activity witnessed between sales assistants and consumers suggests a limited amount of communication between the subspecies is possible, although whether this communication is intelligent or not is still being analysed. (The findings of these communications will be published in Volume 3).

Once the currency is gathered from consumers, the supervisors reap the currency from the sales assistants’ tills. The sales assistants show no aggression to this process and it has been suggested that receiving a miniscule percentage of the currency gathered hourly placates them. The harvest is then transported to The Company’s main hive, referred to as Head Office. The supervisors and managers are rewarded a percentage of the currency to secure their loyalty during this process.

Upon receiving the harvest of currency, the Directors distribute a percentage of it accordingly to themselves, to external benefactors and of course to the Head. This percentage of currency is much larger per individual than that that was given to the managers, supervisors and sales assistants.

The Directors then forfeit a considerable amount of currency in exchange for obtaining fresh stock.

The abundance of stock attracts consumers to The Company in much the same way that a flower attracts insects. Once The Company is located by one consumer, other consumers will follow. Currently it is not known whether this is by the aid of a scent trail laid down by the original consumer or through complex vocal communication. This process of attracting consumers is pivotal to The Company’s welfare, the bigger variety of stock, the more advantage it has over other companies that boast similar displays.The consumers swarm to The Company to acquire the materials they require for a contented life. To obtain the items they allow the sales assistants to harvest the appropriate amount of currency from them* and thus the whole cycle starts afresh.

*It is important to note that the exchange of currency for materials is not necessary, it is purely etiquette. The class ‘consumers’ has a subclass named ‘shoplifters’. These individuals bypass this etiquette, taking the materials they desire without surrendering currency. Interestingly, other consumers do not mimic the behaviour. Instead seem to regard shoplifters as true parasites, much the same way as sales assistants do. It is therefore theorised that currency not only has a profound affect on The Company’s welfare but Man’s Society as a whole. For definite analysis, this theory will require further study.’




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