The Cycle of Customer Wealth

The Company Tree

Second illustration for my science-study-style magazine ‘Man in the Retail Environment’. Pyrography on birch plywood. Saturation then lowered in Photoshop.

Extract from the proposed magazine:

‘It is strange proposing that there could be a force more powerful than nature but Man seems to consider currency to be important above all things, proven by displays of possessiveness and obsession around it. Man’s Society is so absurd that agitation is shown more readily when currency is scarce than when basic nutrition is scarce, Man believing he first needs to acquire the former before he can obtain the latter, rather than foraging for sustenance himself.
Metaphorically speaking, currency acts as The Company’s nutrition. As Man believes he requires currency for nutrition, The Company requires currency for a number of roles, which include encouraging its individual members to work and gathering items, known as ‘stock’, to distribute to consumers in exchange for more currency. The process creates a cycle of currency very much like the cycle of nutrition in the natural world.

The Cycle

Comparatively speaking, the consumers’ collective currency (or Customer Wealth) is the Earth while companies are the abundance of flora and fauna that are sustained by it. In order to achieve a good absorption of currency, The Company must boast a high percentage of sales assistants. Sales assistants are in direct contact with the ocean that is customer wealth and the more sales assistants that support The Company, the more surface area The Company covers and the more expansive it’s contact with consumers and ultimately their currency.

The sales assistants’ main role is to harvest this currency from the consumers. The behaviours of the sales assistants changed exponentially when in contact with consumers in comparison to their behaviours around peers. The sales assistants were observed to hold their bodies more erect with significant shifts in vocal frequencies and alertness. The amount of vocal activity witnessed between sales assistants and consumers suggests a limited amount of communication between the subspecies is possible, although whether this communication is intelligent or not is still being analysed. (The findings of these communications will be published in Volume 3).

Once the currency is gathered from consumers, the supervisors reap the currency from the sales assistants’ tills. The sales assistants show no aggression to this process and it has been suggested that receiving a miniscule percentage of the currency gathered hourly placates them. The harvest is then transported to The Company’s main hive, referred to as Head Office. The supervisors and managers are rewarded a percentage of the currency to secure their loyalty during this process.

Upon receiving the harvest of currency, the Directors distribute a percentage of it accordingly to themselves, to external benefactors and of course to the Head. This percentage of currency is much larger per individual than that that was given to the managers, supervisors and sales assistants.

The Directors then forfeit a considerable amount of currency in exchange for obtaining fresh stock.

The abundance of stock attracts consumers to The Company in much the same way that a flower attracts insects. Once The Company is located by one consumer, other consumers will follow. Currently it is not known whether this is by the aid of a scent trail laid down by the original consumer or through complex vocal communication. This process of attracting consumers is pivotal to The Company’s welfare, the bigger variety of stock, the more advantage it has over other companies that boast similar displays.The consumers swarm to The Company to acquire the materials they require for a contented life. To obtain the items they allow the sales assistants to harvest the appropriate amount of currency from them* and thus the whole cycle starts afresh.

*It is important to note that the exchange of currency for materials is not necessary, it is purely etiquette. The class ‘consumers’ has a subclass named ‘shoplifters’. These individuals bypass this etiquette, taking the materials they desire without surrendering currency. Interestingly, other consumers do not mimic the behaviour. Instead seem to regard shoplifters as true parasites, much the same way as sales assistants do. It is therefore theorised that currency not only has a profound affect on The Company’s welfare but Man’s Society as a whole. For definite analysis, this theory will require further study.’



The Vulnerability of Man

Vulnerability of Man

The first completed illustration for my Final Project at university. I’m concocting a humorous magazine, written in the style of a scientific study, based on ‘Man in the Retail Environment’. The magazine outlines the theorized hierarchy of a discount shop’s ecosystem and examines the behaviors and attempts at communication between sales assistants and consumers along with other subject. The entire content is unbiased and inspired by my own observations, having worked as a sales assistant in a discount shop throughout my studies.

The illustration above is from the section ‘The Devoltuion of Man’ which outlines Man’s dependence on retail to survive having lost the instinct to hunt for food, source clean water and in many individual cases, not having the know-how to clothe themselves or build shelter. Naturally speaking, Man is just as vulnerable in the mature adult stage as he/she is in the prenatal stage.

The above illustration was completed in pyrography on birch plywood. The saturation was then lowered on Photoshop.

Bad pun alert, very sorry.

Iron Mermaiden


This was for my cephalopod-based magazine where everything was literally a spoof or a pun. I bring you Iron Mermaiden with their album Killer (Whales). I know, it’s bad but I couldn’t resist. I’ve tried to keep as many elements from the original cover as possible, couldn’t think of anything to replace the streetlamp with though unfortunately. I’m sure I could have thought of something if there wasn’t an approaching deadline. I could have used  an anglerfish I suppose.

Interview with Cthulhu



Yeah I know, Cthulhu most likely wouldn’t have Celtic knots on his face, but he likes his tea. This illustration is from a magazine I had to create for a Year 2 university assignment. The magazine features an exclusive interview with the Great Old One himself where he reveals his opinions of the human race and their fragile, malleable minds. The magazine was packed full of bad puns and daft content but I loved doing it and got to draw tentacles for 2 months straight so I’m not complaining.

Observational work for new story

Cow watercolour 1


I’m currently writing a children’s book for a competition run by Pan Macmillan. The competition only requires 4 spreads to be entered but I’m aiming to complete the book after my studies. If I’ve spent this much time on it I may as well finish it, if even for my own contentment! The story is set on a farm and considering I live just up the road from a cattle market I don’t really have an excuse not to go and draw from observation. Cows are possibly the best subjects to draw as they stand and stare for ages, which will explain the abundance of cows in my sketch work. I’ll upload some character development very soon.

Shark finning



I hate shark finning, it’s a complete waste of a magnificent creature. I fail to understand why people would want to eat shark fin soup, especially as it is actually harmful to human health. It contains all the toxins that have built up in the food chain before it, not to mention the presence of methylmercury which can cause neurological and heart problems.

Sharks were here long before us and if it weren’t for humans then they’d most likely still be here at the end of the world. The above image is from a year 2 project at university where I had to create an informational piece around the subject of ‘fish’. I’ve always loved sharks and I’m devastated at how quickly species are becoming endangered during my short lifetime on this planet.

Book Illustration: ‘Private Peaceful’ by Michael Morpurgo



One of the first book illustration assignments I received at university. I had to illustrate scenes from Michael Morpurgo’s book ‘Private Peaceful’ which follows the story of two brothers and their journey from childhood to going on to fight in WW1. The story captures the emotions and horrors of war well which I then tried to achieve in my illustrations.

Sheep in British Industry



The Campaign for British wool inspired this project. Had to create a niche guide on a subject and since I was just learning to knit I decided to do the project on how sheep built up Britain’s industry. Sounds weird but looking back through British history at the wool trade and whatnot, it turns out Britain’s whole infrastructure was and, to a degree still is, built on the woolly workforce.

Above, a sheep illustration introducing the knitwear section to the guide, see the other illustrations here.